The benefits of network promotion are obvious, because compared with other promotion channels, you can get more accurate traffic through it, so that customers can find you faster. With new technology, small start-ups can now use the Internet to inform potential customers of their products or services to help you attract the right buyers. So how should we carry out effective network promotion?
1、 Three questions
What is network promotion? Network promotion is a kind of promotion method that takes enterprise products or services as the core content, establishes a website or uses other third-party platforms, and then displays the website or platform information to users through various free or charging channels. Network promotion can achieve the effect of small investment and large return.
What are the characteristics of network promotion? The biggest feature is accuracy.
What is the value of network promotion? The biggest value is higher customer conversion.
If you want users to see your information and find you, the first obstacle is that they must see your information. If you can't be exposed and potential users can't find you, what else can we talk about?
But for some popular products or services, it is difficult to expose them on the Internet. Why? Because the competition is very big, everyone is not a fool to know that Internet traffic is very big, we must take a share. So it's time to test the technology.
Some friends have budget, pay attention to efficiency, so directly do bidding, spend money to buy flow, establish a bidding account to constantly optimize the quality. But don't do it if you don't understand, because it may not work if you burn money. This requires the bidding managers to find the relevant flow outlet on the basis of understanding the audience attributes and their own products, set the keyword combination after planning the launch scheme, and finally optimize the advertising creativity according to the feedback data.
Some friends build a website to do SEO, and through continuous efforts to optimize the website to the home page for ranking, in order to obtain exposure and accurate customers. However, this process is cumbersome and needs to be accumulated. You need to do well in and out of the station optimization, such as every day there are more original content. If your keywords are very competitive, and there are many high-weight website competitors, it is difficult for you to enter the top 10.
In addition to bidding and SEO, there is actually a way to get search traffic. Many third-party platforms are highly weighted. Therefore, it is not too late for novices to build websites slowly when they start to use third-party platforms for practice.
So what is a high-weight platform?
Category I: self media
2. Headline number
4. Big fish
6. A little information
Class II: Community
Category 3: vertical websites
Because all industries are different, let's take the education industry as an example:
1. Thick learning network
2. General training
3. Daily enrollment network
4. Study every day
Category 4: Video
1. Tencent video
Category 5: Baidu products
1. Baidu knows
2. Baidu experience
3. Baidu Library
4. Baidu Encyclopedia
5. Baidu Post Bar
If you know these Baidu products, you will know that it is not easy to keep your account number. It takes time and effort to register a new account from scratch. Here we strongly recommend you to buy a higher level account, because this is conducive to inclusion and ranking.
3、 Keyword mining
It's not that we can publish and optimize when we know these platforms. First, we need to build our own key vocabulary.
What is the key vocabulary? Simply put, the key words are the key words we need to do. First of all, we need to sort out the keywords we can do. Then determine which strategies should be used to optimize for the best results, and then take action.
Let's take the notebook as an example, open the 5188 word digging tool, and input the main keywords.
Then, we will dig out many related long tail words.
Choose a good word and click on the box to find out.
Of course, you can also select the relevant search terms in the search drop-down box.
OK, the basic words have been dug out. Now we need to analyze big and small competitions and big and small indexes.
Judge whether the competition is fierce, directly check Baidu instead of the third party.
See how many people do this keyword, whether there is a high-weight platform to do it, you will know that the traffic you get from this word will be very small, after screening, look at Baidu Index.
It is better to judge whether the word is relatively stable from a year later; in addition, it can also combine the population portraits in the demand map into keywords.
Now, can you say the word? You know how to do it.
Postscript: one of the tips is that you can optimize video content when you see more people competing on the self media platform. You should pay attention to an amazing principle, unless your account weight is higher than others, you can also PK.
How did the content come from?
1. Search through the main search engine or platform, and then merge multiple articles into one article.
2、 Use some software to collect articles in batches and make them pseudo original.
3. Write original articles around key words.