SEO is also called search engine optimization. Website optimization is a very important channel for off-site optimization of Internet marketing. Compared with other online marketing channels such as bidding, CPS, Weibo, WeChat channel fees and therapeutic value will be greater. Therefore, many webmasters pay attention to SEO, so how to optimize the website?
Baidu as a search engine, the ultimate goal is to meet the user's search needs, so the content of the website is required to meet the user's needs first. Nowadays, a large amount of homogenous content is mixed on the Internet. On the premise of satisfying the user's needs, seo station Optimization, if the content provided by your website is unique or has a certain peculiar value, then Baidu will prefer to include your website.
1. The website can meet the needs of certain users
2. The website is rich in information, and the web page text can clearly and accurately describe the content to be communicated.
3. Have certain originality or peculiar value.
4. The content provided by the website has been approved and supported by users and webmasters
If the content on a website is approved by users and webmasters, it is also very worthwhile for Baidu to include. Baidu will comprehensively evaluate the recognition of a website by analyzing the search behavior, access behavior, and relationship between websites of real users. But it is worth noting that this recognition must be built on the basis that the website provides users with high-quality content, which is true and effective.
The following only uses the relationship between websites as an example to illustrate how Baidu views other webmasters' recognition of your website: usually links between websites can help Baidu’s crawler find your website and improve your website. Recognition. Baidu interprets the link from web page A to web page B as a vote from web page A to web page B. Voting through webpages can show that the "recognition" of the webpage itself is more important, and help to enhance the "recognition" of other webpages. The number, quality and relevance of links will affect the estimation of "acceptance".
1. An attempt to manipulate the link for the calculation of "approval";
2. Links to illegal sites, spam sites or malicious links on the Internet
3. Too many reciprocal links or link exchanges (such as "link to me, I will link to you" too)
4. Buy or sell links to improve the "recognition" of the website
A website has a good browsing experience, so it is very beneficial to users, Baidu also feels that such a website has better inclusion value. A good browsing experience means:
Provide users with a site map and navigation that contains links to important parts of the site. Users can clearly and simply browse the website and quickly find the information they need.
Fast website speed can improve user satisfaction, and can also improve the overall quality of web pages (especially for users with slow Internet connection speed). Ensure that the content of the website can be displayed correctly in different browsers to prevent individual users from accessing it normally.
Advertisement is an important source of income for a website. It is a very reasonable phenomenon for a website to contain advertisements, but if too many advertisements will affect the user's browsing; or the website has too many irrelevant pop-ups and floating window advertisements, which may make users disgust. Baidu’s goal is to provide users with the most relevant search results and the best user experience. If advertising causes harm to the user experience, then such a site needs to be reduced when Baidu crawls.
Access to the site such as registered access can reduce registered users of the site and ensure the quality of the content of the site, but excessive permission settings may make new users lose patience and bring a bad experience to users. For Baidu, it is hoped to reduce the cost of providing web pages with high information acquisition costs for users.