This is one of the complete guides for 2020 page SEO. In this guide, you will learn:
1. How to optimize content
2. How to create a SEO friendly URL
3. How to write title and description
Today we mainly help you understand the basics of web SEO and how to optimize your content for SEO. If you want to unlock more, remember to follow us~
Website SEO basics
What is search engine optimization on the page?
SEO on the page is the practice of optimizing web content for search engines and users. Common page SEO practices include optimizing title tags, content, internal links, and URLs.
Why is page SEO important?
In fact, Google's "How Search Works" report states: "Search engine optimization on the page is a very important issue." Even though Google’s intelligence is much higher than in the past, they still use things from the past, such as finding specific keywords on your pages.
And we have data to support this. An analysis of 1 million Google search results found that there is a correlation between keyword-rich title tags and homepage rankings. If you search for any competitive keywords, you will find that almost all the top-ranked pages use the exact keywords in the title tag.
However, SEO on the page is not just stuffing keywords into the HTML of the page, but also more content. To be ranked high in 2020, you also need to optimize for the following:
1. User experience
2. Bounce rate and residence time
3. Search intention
4. Page loading speed
This brings us to our second chapter...
How to optimize content for SEO?
Specifically, next we will tell you how to optimize keywords for each page on your website. So, if you have thought about "how to use keywords on the page?", then you will love the following tips.
01 Use target keywords in the first 100 words
This is a traditional page search engine optimization strategy, but it still has a certain effect so far. All you have to do is use your primary keyword once in the first 100-150 words of the article.
Why is this important? Because Google will give priority to replaying more rights on the words that appeared on your page early. You can imagine that you just published an article about "XXX". If your article is really about "XXX", does it make sense to use the word "XXX" in the middle of the page?
The answer is no.
This is why you should put your keywords in the first 100 words or so. This is one of the little things that helps Google understand the content of your page.
02 Pack your blog post title with H1 tags
H1 tag is like a mini title tag. In fact, Google has declared that the H1 tag "helps Google understand the structure of the page".
Most platforms will automatically add the H1 tag to the title of your blog post, but this is not always the case, you need to check the code of your website to ensure that your title is included in the H1 tag, and your keywords are also in this H1 In the label.
03 Including subtitle in H2 tag
Include your target keywords in at least one subtitle, and wrap the subtitle in H2 tags.
Will the H2 tag affect or destroy your page SEO?
Not only does it have no effect, but through certain experiments, it has been shown that packaging the target keywords in H2 tags can play a certain role.
04 Keyword frequency
Keyword frequency refers to the number of times your keyword appears in the content.
Google may deny that multiple occurrences of the same keyword helps improve ranking. But imagine that if you have a page, Google thinks it is about a specific keyword, but this keyword appears only once on the page.
How confident is Google that this page is about this keyword? Certainly not very sure.
On the other hand, if the keyword is mentioned 10 times on the page, Google will have more confidence in the theme of the page.
But everyone should understand that this is not keyword stuffing or something similar. These are just a few mentions of your target keywords to confirm with Google that your page is really about this topic.
05 Use external links
External links to related pages can help Google find the theme of your page, and it is also a hub to show Google that your page is a high-quality information.
This is not just a theory, the people at Reboot Online did an experiment to see if external links helped to improve the ranking.
They created 10 new websites. Half of the websites are linked to authoritative websites (such as Oxford University). The other half of the website has no external links.
And sites with external links rank higher than sites without external links.
06Optimize your URL for SEO
Your URL structure is an underestimated part of page SEO.
Although Google recently started using strange versions of URLs in search results. But even so, the words used in your URL will appear here.
In addition, the URLs on the mobile and PC sides are now above the title tag. So now your URL is actually more important than before.
Here is how to create SEO friendly URL:
A. Make your URL shorter
B. Include a keyword in each URL
Whether SEO can be done well, the above is just the first step of the Long March, as well as optimizing the title and description tags, writing SEO content and optimizing the website for click-through rate, etc. These are still the core of the core.
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